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Pricing

Link building packages, and what links actually cost

Every one of the 410 sites we sell carries its price on the marketplace, so the honest answer to "what does a link cost" is: go and look. This page covers the shape of it — per-link pricing, the volume tiers, and what the median actually works out at by domain rating.

Lowest listed price
$50
Sites priced
407
Minimum order
One link
Upfront
$0

The default is per link, with no minimum

Buying one placement is a normal order and plenty of agencies start there. The lowest-priced site on the list right now is $50, and 287 of the 410 sites also take niche edits, which are often cheaper again.

See all 410 prices
The short answer

What do link building packages cost?

Across the market, entry-level packages start around $55–$80 per link, quality manual outreach placements run roughly $150–$400, and premium editorial placements in competitive niches reach $600–$2,000 each. Monthly retainer programmes typically start near $1,000. Ours run from $500 for five placements to $5,000 for twenty, and the median site on our list is $200.

Why most packages are hard to compare

Two suppliers can quote the same monthly figure and deliver completely different things, because the package almost never names the sites. You are buying a count and a domain-rating band, and the actual publishers arrive afterwards. That is the single biggest reason link buying goes wrong, and it is not really a pricing problem — it is a disclosure one.

What a package should tell you

How many placements, on which named sites, at what individual price, and what happens if one comes down. If a supplier can answer the first three before you pay, the tier is a genuine volume discount. If they cannot, the tier is mostly a way of averaging expensive and cheap placements into one number you cannot audit.

Monthly link building

We do not sell retainers, and sometimes that is worse for you

A lot of people searching for link building packages actually want a monthly programme — a fixed fee, a fixed number of links, nothing to think about. We do not offer that, so it is worth being straight about when its absence costs you something.

When a retainer genuinely suits you better

If you want one predictable line on a client invoice every month, if nobody on your team has time to pick sites, or if you would rather delegate the judgement entirely, a retainer supplier is a better fit than we are. That is a real trade and we are not going to pretend otherwise.

Why we do it the other way

A retainer bills whether or not the month produced anything worth having, and it works best for the supplier when you stop looking. Buying per placement means you see each site and its price before you commit and pay after the link is live. Order the same amount every month and the effect is identical — without the part where you are locked in.

From our own inventory

The median price by domain rating

Worked out across all 407 priced sites on the list, and recalculated whenever the inventory changes. Adsy and PressWhizz publish pricing studies over tens of thousands of sites and those are better numbers for the market as a whole. This is a narrower thing and a more useful one: not an average of what the industry charges, but what you can actually buy here today.

$0$150$300$450$600+DR 20–39: 112 sites, median $150, range $50 to $400DR 20–39112 sites$150DR 40–49: 78 sites, median $140, range $60 to $650DR 40–4978 sites$140to $650DR 50–59: 81 sites, median $200, range $75 to $1900DR 50–5981 sites$200to $1,900DR 60–69: 57 sites, median $200, range $75 to $900DR 60–6957 sites$200to $900DR 70+: 64 sites, median $225, range $75 to $1100DR 70+64 sites$225to $1,100
The dot is the median; the band behind it is the full range within that tier. Axis capped at $600 — a handful of sites run beyond it and are labelled on the right.
Median, lowest and highest guest post price by domain rating band.
Domain ratingSitesMedianRange
DR 20–39112$150$50–$400
DR 40–4978$140$60–$650
DR 50–5981$200$75–$1900
DR 60–6957$200$75–$900
DR 70+64$225$75–$1100

The DR 40–49 band coming out below DR 20–39 is not a mistake. Price tracks how contested a niche is far more closely than it tracks authority, which is worth knowing before you filter purely on DR.

The more useful cut

What authority costs, by niche

Headline price by niche is nearly useless on its own — every band sits within about twenty dollars of the next. What actually differs is how much domain rating you get for the money, and that varies by a third across the list.

Median guest post price, median domain rating, and the resulting cost per domain rating point, by niche.
NicheSitesMedianMedian DRCost per DR point
Business & Finance113$16062$2.58
Legal & Professional12$16058$2.76
Tech & SaaS164$16557$2.89
Health & Wellness106$15048$3.13
Ecommerce & Retail182$17050$3.40
Education42$17050$3.40
Travel & Lifestyle326$16548$3.44
Home & Trades106$18045$4.00
Shorter bar is better value. Sorted cheapest first. Niches with fewer than eight priced sites are left out, because a median across five sites describes the five rather than the niche.

Best value: Business & Finance

Median $160 at DR 62, which works out at $2.58 per point of domain rating. Finance and legal publishers tend to hold genuinely high authority and have not been bought out as thoroughly as consumer categories.

Priciest per point: Home & Trades

Median $180 at DR 45, or $4.00 per point. Consumer niches are the most contested, so the same authority costs more. That is demand, not quality.

Worth being clear about what this is not: a DR point is not a unit of value, and a relevant DR 40 site will do more for a client than an irrelevant DR 70 one. This is a rough guide to where the money goes further, not a formula.

What actually sets the price

Four things, roughly in order of how much they move it.

How contested the niche is

The biggest factor by some distance, and the reason DR 40–49 comes out cheaper than DR 20–39 on our list. A mid-authority site in a category where everyone is buying costs more than a stronger site nobody is fighting over.

Whether the traffic is real

Publishers with genuine readerships charge for the readership, not the metric. They are also the ones who will turn your article down, which is exactly why the link is worth having.

How often they say yes

A publication accepting one pitch in ten prices accordingly. Anywhere accepting everything is cheap for a reason, and that reason shows up in the audit as a high outbound link count.

Domain rating, last

It matters, but far less than the number suggests, and it is the easiest of the four to inflate. Filtering on DR alone is how people end up paying premium rates for sites with no audience.

Our link building packages

Three tiers, from $500 to $5,000, which work out cheaper per link than buying the same number one at a time. Nothing recurring, nothing to cancel, and no minimum term — a package here is a volume discount, not a contract.

Starter

$500

5 placements · $100 each · DR 40–50

For a site with little authority yet, or a first order to find out whether we are any good.

  • 1,000-word articles
  • Niche-matched publishers
  • You set every anchor
  • Unbranded reporting
Start choosing sites
Most taken

Growth

$1,500

10 placements · $150 each · DR 50–60

Where most agency retainers sit once a client campaign is properly running.

  • 1,200-word articles
  • Strict niche matching
  • Anchor ratio advice if you want it
  • Unbranded reporting
Start choosing sites

Authority

$5,000

20 placements · $250 each · DR 60–70+

Competitive niches where the cheap end of the list has already been bought out by everyone else.

  • 1,500-word articles
  • Highest-authority publishers
  • Custom anchor strategy
  • Priority scheduling
Start choosing sites

Past 50 links a month the pricing moves again. That is a conversation rather than a tier, because at that point the mix matters more than the count.

What the price includes

In the number

  • The article, written by someone who knows the subject
  • Outreach and placement with the publisher
  • Your anchor text and target URL
  • 365 days of replacement cover
  • An unbranded CSV line for your client reporting

Not in the number

  • Nothing. There is no separate content fee, setup fee or reporting fee
  • No monthly charge, and no retainer to keep an account open
  • No charge for a placement that never went live

Manual outreach and white label SEO are quoted separately, because scoping them off a rate card would mean guessing.

Two practical things

Currencies

Most of the list is priced in US dollars, with a minority in pounds or euros, and each listing shows its own. If an order mixes currencies we raise one invoice per currency rather than converting at a rate you never agreed to. Nothing is marked up for the conversion because no conversion happens.

Budgeting a campaign

A reasonable starting shape for a client site with little authority is four to six placements a month for six months, mostly in the $150–$200 band, weighted toward relevance over rating. That is roughly $700 a month at our prices. Spending the same money on five links in one month works considerably less well.

Questions about price

Across the market, entry-level packages work out around $55 to $80 per link, quality manual outreach placements $150 to $400, and premium editorial placements in competitive niches $600 to $2,000 each. Retainer programmes typically start near $1,000 a month. Our own tiers run from $500 for five placements to $5,000 for twenty, with every individual site price published before you order.
No. We sell per placement with volume tiers, and nothing recurring. If what you want is one predictable monthly line on a client invoice with no site selection to do, a retainer supplier genuinely suits you better and we would rather say so. Ordering the same amount each month produces the same outcome here without a minimum term.
The number of placements, the named sites, the individual price of each, and what happens if a link comes down. If a supplier can answer the first three before you pay, the tier is a real volume discount. If they cannot, it is usually a way of averaging expensive and cheap placements into a figure you cannot audit afterwards.
Sometimes, and the price is not what tells you. A $60 placement on a small site with real readers and a real editor is a reasonable buy; a $60 placement on a site that publishes forty sponsored posts a week is not, at any price. Since the sites are named and priced individually here, you can check which one you are looking at rather than inferring it from a tier name.
No, and most people do not. Everything on the marketplace is priced per link with no minimum, so you can buy one. Packages are a discount for committing to volume, not a gate you have to pass through.
Because price follows demand, not authority. A mid-DR site in a niche full of well-funded competitors costs more than a high-DR general site nobody is fighting over. Our own median figures show it: the DR 40–49 band comes out cheaper than DR 20–39.
No setup fee, no minimum order, no monthly charge. You pay per placement, after it is live.
For a guest post: the article, the outreach, the placement, and the reporting line. There is no separate content charge bolted on afterwards.
Publishers put their rates up sometimes and the list follows. What you were quoted at the moment you ordered is what you are billed, because the price is snapshotted onto the order.
Whatever the listing shows. Most sites are priced in USD, with some in GBP or EUR. If an order mixes currencies we raise one invoice per currency rather than converting at a rate you did not agree to.

The prices are already on the site

No form in the way and no call to book. Filter the list, add what you want, and pay once something is actually live.

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